Our Go4IT Team

Go4IT is led by a strong team with years of experience

James Elstob

James Elstob

Chief Executive Officer (CEO)

He has over 20+ years of software development and business development experience and has completed a Project Management MBA through Edinburgh Business School and is now one of the primary stakeholders of MDM Technologies, Go4itAfrica, Go4itUSA as well as the new platform building company Go4Commerce. James has a proven entrepreneurial track record of building businesses that include IT infrastructure, Cyber Security, Software Development, E-commerce Platform Development, SEO and Digital Marketing. His now-famous “build the skateboard first” quote is how he bootstraps most of his businesses.

Barry Saxton

Barry Saxton

Strategy and Business
Development Advisor

Barry Saxton, PMD (Harvard) has extensive business experience in starting up and running large multinational companies, recently serving as Marketing Director of Logistics of Barloworld Limited. Barry was also a founder and CEO of UTI & Sun Couriers. He also has extensive experience in the tourism industry having chaired The Gundelfingers Group for 5 years based out of Vienna Austria.

Thandiwe Dube

Thandiwe Dube

Booking and Administration Consultant

With a BA Honors Degree in Development Studies, Thandi has 6 years of experience in the Tourism Industry. Her career began at a renowned Travel Agency giving her the right experience to join the Go4IT Africa team as a Booking and Administration Consultant that our clients love. During her spare time, she loves doing Voluntary work because she believes in what it takes to make a difference in someone’s life. Thandi loves giving back to her community. She is passionate about what she does and is always looking forward to challenging herself and embracing new opportunities in the travel and technology industry.

Mischka Kruger

Mischka Kruger

UI/UX Designer

Mischka is the UX/UI design team lead at Go4IT Africa. She is an end-to-end designer who loves solving challenging problems, curious by nature, she loves connecting with and understanding people. In-depth user research and brainstorming solutions are her forte and collaboration and teamwork is what she strives for. During her studies in Child Phycology, she found herself needing a change and a creative outlet of herself. Mischka designed her first website (and learned herself how to code) by reverse-engineering sites she admired. She spent a lot of time doing online courses, attending webinars, reading blogs and practising on free source-code editors. During her free time, Mischka loves to lose track of time while travelling, curled up in a blanket with a good book or spending time with family.

Danika Wolmarans

Danika Wolmarans

Jnr UX/UI Designer

Danika is a Jnr UX/UI Designer at Go4IT with a passion for graphic design. She has a B.Ed degree in Foundation Phase Education and has over 6 years of experience as an educator. Danika has a hankering for a creative outlet and welcomes new challenges. She is passionate about travelling and has lived overseas for a year. Danika enjoys getting to know people and wants to help develop their unique style. In her spare time, Danika enjoys spending time with her friends at social events and learning new skills.

Vincent Oosthuizen

Vincent Oosthuizen

Architecture and Integrations IT Manager

Vincent is an energetic, analytical and driven team member with an IT skill set and experience combination that enables him to execute his assignments like a Ninja, regardless of the complexity of the project. He can roundhouse kick a cybersecurity solution or be the architect of a complex technology solution, in no time. He is a valuable Senior team member who loves Braai - as much as possible – and enjoys watching rugby. Drinking Coca-Cola during works hours is one of his productivity superweapons.

Brett Vlok

Brett Vlok

Head of SEO and Digital Marketing

Brett has over 16 years of experience in marketing, business development, sales and entrepreneurship. He has worked with over 10 000 campaigns in various sectors, from small local businesses to affiliate marketing for corporations. He is an avid traveller with a Mcom Marketing Management, and in his spare time can be found bantering with friends over wine or coaching field hockey.

Nicole Williamson

Nicole Williamson

SEO and Digital Marketing

Nicole graduated from Vega School Pretoria, where she got a Bachelor of Arts Degree in Strategic Brand Communication. She also has 2 Certificates in Photography which she obtained from Vega School Pretoria. Nicole is passionate about animals and is a very bubbly people person. She gets along with others in the work environment very well and works well in a team.

Sarah Robertson

Sarah Robertson

Content Writer

An extensively published travel writer, Sarah Robertson has visited more than 30 countries around the world. She has a specialized understanding of travel industry marketing requirements, having run her own adventure operator and held senior sales and marketing management roles for international airlines and tour operators. She holds a BCom in Marketing and Management and a Diploma in Travel and Tourism. As a journalist Sarah has written for Travel News, Tourism Update, Leading Venues and Travel Industry Review. She currently runs a webcast series and has produced short-term travel shows for both Hot FM and Ballz Visual Radio. Sarah is also an enthusiastic hiker and mountain biker. Some of her favourite travel experiences include glacier hikes in Norway, climbing South East Asia’s Kota Kinabalu in Borneo, walking the Cinque Terra trail along Italy’s Ligurian Coastline and a Cessna flight over the burnt-orange sun dunes of South Africa’s Kalahari dessert