Using Blogs To Boost The SEO Of Your Website
They are among the three most common forms of media used in content strategy today, they are an incredibly useful tool that helps drive traffic to our sites and our services, Think about a Google search requesting to find an SEO specialist in Johannesburg. Google will provide several listings with top webpage results. These results reveal the searches that are the most organic out of the lot. Why is good google ranking great for your online business you would ask, well allow us to shed some light, Search Engine Optimization is the cornerstone of inbound marketing success.
According to Forbes, the first page of Google captures 71% of search traffic which are missed by lower-ranked websites. An increase in SERP (Search Engine Results Page) rankings not only boosts your business’ ability to drive organic traffic but also increases the extent to which your audience sees you as reliable. One of the first big steps to gaining good SEO on your website is to publish relevant content.
The easiest way to publish relevant content, and a lot of it, is blog posts. When creating a blog post that will boost the SEO of your site, it is crucial to publish content that both the search engine and the users can understand. If these two conditions aren’t met then it will be a continuous struggle to receive high rankings and win loyal visitors to your blogs, but if these criteria are met then you will earn a higher ranking and more engagements with your content (sharing on social media, comments etc.) It’s not always easy to start writing a blog, especially if you’ve never written anything before in your life.
There are a lot of other things you can do to maximize the SEO friendliness of your blog posts, hopefully, these few pointers will offer you a good start.
The old days when a few SEO tricks were enough to make our sites rank well are long gone. Today quality content is King to writing successful posts and as long as you’re that one squirrel that can make it across, you might just inspire others to make the decision to follow.
Go4IT Africa offers some great Content Writing and SEO packages, feel free to check these out here: SEO Packages Content Writing Packages