Flight Centre and Go4itAfrica partner to sell tours and activities online

Go4itAfrica is thrilled to announce a partnership with the Flight Centre Travel Group, one of the leading travel companies in the world. The partnership will allow Flight Centre to sell Go4itAfrica tours and activities on its digital platforms. 

Flight Centre South Africa has established a strong reputation for innovation and customer experience within the fast-changing travel industry. The company is constantly seeking new ways to provide its customers with better services and a greater choice of products during their travel while enhancing its omnichannel experience. As a part of that initiative, Flight Centre identified an opportunity to include tours, activities, and experiences from around the world as part of its already extensive online offering of flights, hotels, car hire, and package deals. As an innovation leader in its own space, Go4itAfrica was a natural choice of partner. The partnership with Go4itAfrica and the implementation of the Go4IT white-label solution will allow Flight Centre to seamlessly integrate thousands of travel products from around the world into its digital platforms. South Africans will be able to easily book activities in major cities in Europe, Australia, the Middle East, Asia and the Indian Ocean Islands, as well as hundreds of local locations in Southern Africa. 

“We are thrilled to be partnering with Go4itAfrica to enhance our online product offering to our customer,” says Ross Anderson, eCommerce Leader at Flight Centre South Africa. “Now our customers will be able to book their in-destination activities, tours and experiences through our, easy-to-use, new booking portal. All they have to do is go to www.flightcentre.co.za to view all the new activities over multiple destinations. Our local team based in Johannesburg has put together a brilliant collection of activities, experiences and tours that we believe will enhance Flight Centre’s value add to the travel industry.” 

Explains James Elstob, CEO at Go4IT Africa. 


“We are excited about the opportunity to partner with such an innovative travel company that is looking to enhance its digital presence through online availability with an easy-to-use booking process tailored to the new generation of travellers. We are proud to have been chosen to work with such an innovative and well-known company such as Flight Centre.”

Says Einar Þór Gústafsson, Co-founder and Head of Product and Business Development at Getlocal. 


It’s impressive to see how such a large organisation can successfully deliver and drive decisions throughout the group. We are excited about the future and look forward to continuing our journey with them. About Flight Centre South Africa Flight Centre Travel Group South Africa (a wholly-owned subsidiary of Flight Centre Travel Group, an ASX listed company) was established in January 1994 and has been delivering amazing travel experiences ever since. FCTG South Africa is a level 1 BEE company with 3 leading brands within RSA: Flight Centre, Corporate Traveller, and FCM. The company has a 17% overall market share and is a Platinum winner in Deloitte’s Best Company to Work For survey. About Go4IT Africa Go4IT Africa is an online marketplace specialising in a diverse range of activities, tours & experiences within Africa and across the globe. Go4IT has also partnered with leading travel agencies to offer our unique inventory on a white-labelled B2B channel. About Go4IT Ecommerce Solution for Travel The Go4IT sales solution is designed for the needs of travel companies that want to create a beautiful and fast website that increases their direct sales through online bookings.