How to boost the SEO rankings of your travel website?
Title aside, for now, let’s talk Tennis, in order to become the best tennis player in the world you need to have speed, performance, quality technique and much more. Rankings may be considered on how good a player is on the court and their form at the time. Why do these players compete? It is believed that people who are motivated by competition are motivated for at least three reasons, the competition allows them to satisfy the need to win, the competition provides the opportunity or reason for improving their performance, and competition motivates them to put forth a greater effort that can result in higher levels of performance.
People who are familiar with Search Engine Optimization (SEO) would know that the physical tennis competitions and the digital war of SEO rankings are much alike, to achieve the title of number one on the ranks they both require excellent speed, performance and quality from the player.
It is quite obvious why you would want to be on top of the ranks, not only does it build a name for your company, it also drives traffic to your website and increases business authenticity.
There are many popular travel websites where you can earn a valuable link to your website, such as TripAdvisor, Lonely Planet and The Telegraph Travel to name a few. You can also reach out to travel bloggers and offer them an outbound link from your side in exchange for the backlink you’re looking to gain, it is a two-way street after all.
Have you ever heard the great saying “good things take time”? Well just as it takes years of practice and discipline to become a great tennis player, it also takes years to build yourself up on the google ranks. It is easy to find out when a domain was registered. For example, the Netcraft tool shows you when the domain was first identified by the Google crawler. Settled domains that have been delivering quality for a long time are ranked higher because they are seen as trustworthy. But this doesn’t mean that the newbie domains inevitably lose in the battle for a good position in the rankings. The older the domain the higher the rankings are not entirely true in this context – the amount of time that the site has had a good quality level plays a role that can affect the ranking in both positive and negative ways.
There is no end to the possibilities of SEO, and these are just a few tips that can serve as stepping stones to where you want to go. Be patient, pages rank higher over time. You often book months in advance before planning a big trip, but it always pays off in the end.